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	<title>seeding the city &#187; fundraising</title>
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	<link>http://seedingthecity.org</link>
	<description>a plan for greening the urban expanse</description>
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		<title>Spring has Sprung!</title>
		<link>http://seedingthecity.org/spring-has-sprung</link>
		<comments>http://seedingthecity.org/spring-has-sprung#comments</comments>
		<pubDate>Mon, 05 Apr 2010 15:18:43 +0000</pubDate>
		<dc:creator>eve</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[green roofs]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[planting]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[project updates]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[diy]]></category>
		<category><![CDATA[green roof]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[remediation]]></category>
		<category><![CDATA[sedum]]></category>
		<category><![CDATA[seeding the city]]></category>
		<category><![CDATA[workshop]]></category>

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		<description><![CDATA[With the beautiful weather that has descended upon NYC, we here at Seeding The City have been itching to get our fingers dirty. Over the weekend we planted some test modules with herbs (some that are good in sandy dry shallow soil &#8211; cuban oregano anyone?) and some that traditionally don&#8217;t do as well (rosemary?) [...]]]></description>
			<content:encoded><![CDATA[<p>With the beautiful weather that has descended upon NYC, we here at Seeding The City have been itching to get our fingers dirty. Over the weekend we planted some test modules with herbs (some that are good in sandy dry shallow soil &#8211; cuban oregano anyone?) and some that traditionally don&#8217;t do as well (rosemary?) &#8212; we are hopeful that at least some of these plants will thrive so that we can offer them over the fall.</p>
<p>Those of you who are on my general mailing list (if you aren&#8217;t already, sign up here: <a href="http://evemosher.com/gallery2/page/contact" target="_self">http://evemosher.com/gallery2/page/contact</a>) know about the inventory loss that we suffered in February. Due to some mis-communication completely out of our control, half of our modules (they were awaiting spring installation) were thrown out. It is reported that the plants were replanted, so that is good &#8211; but it is a loss of a lot of materials, labor and the time that it took for them to get established. (The modules that we have still have mostly done really well &#8211; the sedum spreading and the grasses growing anew).</p>
<p>So&#8230; we are starting a fundraising campaign. We&#8217;ll be launching a campaign (complete with donor gifts) in a couple of weeks. This fundraiser will allow us to collect money to both continue the original network of green roofs as well as plan and produce workshops with communities around the city who are interested in either creating a green roof for their community (schools, institutional organizations) or hosting a green roof workshop day for their constituency (community organizations, neighborhood and block associations).</p>
<p>If you are a current proud host of a module, watch for an email soon, we want to come check on the plants and do a quick soil acid test to make sure everything is growing well!</p>
<p>As always, if you are interested in participating as an individual or if you think you might like to host a workshop &#8211; <a href="mailto:eve@seedingthecity.org">email me</a>!</p>
<p>p.s. i will try to get some photos up of the herbs right away!</p>
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		<title>An exciting new development (or growth really)</title>
		<link>http://seedingthecity.org/an-exciting-new-development-or-growth-really</link>
		<comments>http://seedingthecity.org/an-exciting-new-development-or-growth-really#comments</comments>
		<pubDate>Wed, 17 Jun 2009 21:01:31 +0000</pubDate>
		<dc:creator>eve</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[green roofs]]></category>
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		<category><![CDATA[project updates]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[covenant house]]></category>
		<category><![CDATA[diy]]></category>
		<category><![CDATA[envrionment]]></category>
		<category><![CDATA[green roof]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[sedum]]></category>
		<category><![CDATA[seeding the city]]></category>
		<category><![CDATA[seedum]]></category>
		<category><![CDATA[share]]></category>

		<guid isPermaLink="false">http://seedingthecity.org/?p=55</guid>
		<description><![CDATA[I am so excited to announce a new aspect of the project which will be launching in the next couple of weeks.
Over the course of the summer, I will be working with Covenant House to put together and grow the green roof modules. In a couple of weeks we will build the modules and plant [...]]]></description>
			<content:encoded><![CDATA[<p>I am so excited to announce a new aspect of the project which will be launching in the next couple of weeks.</p>
<div id="attachment_56" class="wp-caption alignnone" style="width: 310px"><a href="http://www.flickr.com/photos/sookie/156954115/"><img class="size-medium wp-image-56" title="MEC's green roof" src="http://seedingthecity.org/wp-content/uploads/2009/06/156954115_6218fd6837_b-300x225.jpg" alt="MEC's green roof by 416Style on Flickr" width="300" height="225" /></a><p class="wp-caption-text">MEC&#39;s green roof by 416style on Flickr</p></div>
<p>Over the course of the summer, I will be working with <a title="Covenant House" href="http://www.covenanthouseny.org/" target="_blank">Covenant House</a> to put together and grow the green roof modules. In a couple of weeks we will build the modules and plant the plugs with the help of the kids in the long term program. Over the course of the summer the kids will be nurturing the plants through monitoring, watering and feeding. In the fall some of the kids may join us to install the modules.</p>
<p>Through this partnership I hope to inform the kids about urban environmental issues through and interesting process in which they take on the care and responsibility of the plants. We also hope to give them knowledge and experience that aids in their own continued growth and development. Through the partnership we hope to introduce the kids to alternative art forms and methods of building and empowering community. We are all looking forward to a great season of growing!</p>
<p>Your <a title="Support" href="http://seedingthecity.org/support" target="_self">support</a> of the project is needed to ensure its success.<br />
Just <strong>$25</strong> will cover the costs of building and caring for a green roof module over the course of the summer.<br />
<strong>$50</strong> covers the cost of building and growing as well as the installation with the flag &amp; signage.<br />
<a title="Donate Now" href="http://www.nycharities.org/donate/c_donate_nyfa.asp?CharityCode=1285&amp;artist=eve%20s.%20mosher&amp;project=SEEDING%20THE%20CITY" target="_blank">All donations are tax deductible.</a></p>
<p><a title="Donate Now" href="http://www.nycharities.org/donate/c_donate_nyfa.asp?CharityCode=1285&amp;artist=eve%20s.%20mosher&amp;project=SEEDING%20THE%20CITY" target="_blank">Please donate today!</a></p>
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		<title>Bring a little green into your home</title>
		<link>http://seedingthecity.org/bring-a-little-green-into-your-home</link>
		<comments>http://seedingthecity.org/bring-a-little-green-into-your-home#comments</comments>
		<pubDate>Wed, 21 May 2008 12:11:12 +0000</pubDate>
		<dc:creator>eve</dc:creator>
				<category><![CDATA[fundraising]]></category>
		<category><![CDATA[planting]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[seedum]]></category>

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		<description><![CDATA[I have a flat of gorgeous native woodland seedum. I will be planting them in containers and will sell them (with a small flag &#38; project info on the side) to help raise money for the project. They are really beautiful with little white flowers. Wait, let me take a picture.

It will be a limited [...]]]></description>
			<content:encoded><![CDATA[<p>I have a flat of gorgeous native woodland seedum. I will be planting them in containers and will sell them (with a small flag &amp; project info on the side) to help raise money for the project. They are really beautiful with little white flowers. Wait, let me take a picture.</p>
<p><img style="border: 1px solid black; margin: 5px;" src="/images/DSC_0025.jpg" border="1" alt="seedum" hspace="5" vspace="5" width="350" height="234" align="middle" /></p>
<p>It will be a limited edition piece (less than 50), but these are great seedum to have at home. I am  going to price them at $50 per. If you would like to pre-order one, let me know (eve at seedingthecity dot com).</p>
<p>Also, I have posted on ThePoint.com to see if I can get that tipping point to work, today they sent me a &#8220;widget&#8221; to post:<br />
<script src="https://www.thepoint.com/widgets/campaign/seeding-the-city" type="text/javascript"></script></p>
<p>However, at this point I am most excited about a microfinancing idea: <a href="http://www.artpowered.com" target="_blank">ArtPowered.com</a>.</p>
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		<item>
		<title>Thinking outside the box</title>
		<link>http://seedingthecity.org/thinking-outside-the-box</link>
		<comments>http://seedingthecity.org/thinking-outside-the-box#comments</comments>
		<pubDate>Thu, 24 Apr 2008 12:56:38 +0000</pubDate>
		<dc:creator>eve</dc:creator>
				<category><![CDATA[fundraising]]></category>
		<category><![CDATA[grants]]></category>
		<category><![CDATA[green roofs]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://seedingthecity.org/thinking-outside-the-box</guid>
		<description><![CDATA[I like to approach projects from an &#8220;outside the box&#8221; (boy, thats an overused term) point of view. When I mentioned the &#8220;Seeding the City&#8221; to a friend who works with green roofs, he questioned the value of planting such a small plot of greenery &#8211; how is that going to have any real affect [...]]]></description>
			<content:encoded><![CDATA[<p>I like to approach projects from an &#8220;outside the box&#8221; (boy, thats an overused term) point of view. When I mentioned the &#8220;Seeding the City&#8221; to a friend who works with green roofs, he questioned the value of planting such a small plot of greenery &#8211; how is that going to have any real affect on the Urban Heat Island Effect?</p>
<p>May answer, &#8220;Each individual module may have a negligible affect, but what would hundreds of modules spread across the city do to both our environment, our awareness and our social fabric?&#8221;</p>
<p>When you consider the potential of the project, creating potentially enough greenery on rooftops to recreate a Central Park in the sky? Now it gets interesting.</p>
<p>I have also been considering how to raise money for the project outside of the &#8220;normal&#8221; channels (i.e. grants). A couple of things have come up recently which I am investigating:</p>
<ul>
<li><a href="https://www.thepoint.com/campaigns/seeding-the-city/headquarters" target="_blank">ThePoint.com</a> is a tipping point model for fundraising and social action. Get enough people to commit to something, and then it can happen. I posted the project on there with enough funds to launch the project, its a pretty high price, so we will see how close I get, but it does allow many people to be involved at a small level &#8211; it is a further exploration of microfinancing.</li>
<li>Another idea is to exchange money for experience or special commodities from the project, this is based on the model of  <a href="http://artistsshare.com" target="_blank">artistshare.com</a>. The funding is given up front and then the funders are invited to participate in interesting ways throughout the project.</li>
<li>Finally, my own thought of allowing people to &#8220;sponsor&#8221; grm&#8217;s throughout the city. Pay $50 and you would sponsor a grm in your choice of one of the neighborhoods. This wouldn&#8217;t be on your own roof, but would include your sponsorship information on the signage and website.</li>
</ul>
<p>So, does anyone have any thoughts on any of this? Are there ways you would want to participate financially? Would you give a small amount for nothing in return or prefer a larger amount and a unique experience or commodity (if so what would that experience or commodity be?) or would you prefer to know that your funds are directed at a specific piece of action?</p>
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